Wake the Food Up
Our client wanted GIF concepts that combined real food with other-worldly artistic styles to showcase their "confidently outlandish" brand essence. I created various concepts for personifying food in an energetic way after receiving a boost of hot sauce.
Caption: Every drop of Melinda's brings enough heat and flavor to karate chop your tastebuds into ecstasy. Get hot sauce that packs a punch. #wakethefoodup
Caption: Melinda's works way better than your morning coffee. Kick your breakfast up a notch...or ten! #wakethefoodup
Video Concept
Caption: Don't eat food that makes you snooze. Melinda's brings flavor that will make you get up and boogie baby! #wakethefoodup
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The Team
Kelsey Nichols (Project Manager)
Valentina Drake (Account Exec)
Giulia Carlton (Copywriter)
Addy Goldblatt (Jr. Copywriter)
Zoe Maher (PR Specialist)
Isabella Dubose (Art Director)
Ellen DeGiusti (Research Analyst)
Sabrina Lee (Digital Media Specialist)